We had fun with this permanent cosmetics logo design for Lotus Blüm Beauty.
The Lotus Blüm Beauty logo design project was a different kind of project for our team, since we had never done a cosmetic brand before. Lotus Blüm Beauty’s goal is to make people feel more beautiful and confident in themselves. The hope they had for the logo was to distinguish themselves from competition. Lotus Blüm Beauty needed something eye-catching, professional, and to be able to be easily put everywhere (watermarks for pictures, possibly clothing, etc.) while still looking classy, professional, and memorable.
One thing we would like to point out is the use of color, or the lack thereof. Immediately when you think of a flower you think of color. We intionally did not use a color with a hue in it for the simple fact of the application of the logo for different graphic design elements. The imagery can be shown in full color to showcase the work of Lotus Blüm Beauty. The logo or icon will not take away from that. This is contrary to the typical logo but very intentional for its purpse and use.
This logo design project was a very intimate design experience. We went through rounds and rounds of different lotus flowers. The lotus flower is a common design element so we had to be particular and careful about it’s usage. The owner stressed more in the usage of the logo on multiple applications than the actual logo itself. The icon of the lotus flower is the perfect representation of the brand and simple enough to become iconic and effective. Lotus Blüm Beauty is continuing to build their business and we look forward to the growth of their new brand!
If you enjoy the new Lotus Blüm Beauty logo design feel free to like, comment, and share! Thank you in advance!