Branding Questionnaire Step 1 of 4 - Company/Business Information 25% Who is the primary decision maker on this project?* First Last Decision Maker Email* Company/Business Name*What does your business/product do? (2 sentences)*What problem do you solve for your customers?Who are your 3 main competitors (direct or indirect)?What about your background or product or service sets you apart from your competitors?Is there a unique story behind your business or business name or logo?Share 5 adjective or words that best describe your company. Describe your ideal customer?What is the primary message do want to convey to your customers?Share 5 adjective or words that best describe your ideal customer.Do you have any market research about your ideal client or your product/business that you can share with us? Please share 3 links to brands whose brand identity inspires you. What do you like best about them?Do you have specific guidelines do’s and don’ts about the colors and other elements of brand identity?Using 5 adjectives or short phrases, describe your brand’s desired look and feel. Does any of your current material need to be updated to match the new brand identity? Please list.