A simple and custom paint bucket logo design I created for a logo design contest.
The logo design brief overview was to include a paint element to the logo without adding too many elements. It stated:
“We are a painitng company and do painting inside and outside. We also have a shop that sells paint, wallpaper, drapes ect. Under the company name Lothe & Motzfeldt AS, we would like it to stand Malermestere”
They were going through a name change and they wanted to have the old name included in the logo until everyone transitioned to the new name and could eventually be removed. My approach to achieving the paint element was to use negative space to create the paint dripping element that every paint can experiences once opened. A subtle element that I know probably goes unnoticed is the drips are in the shape of the M for the name of the company.
For the old name and new name request I just used size hierarchy to show the preferred name larger than the old name. Their company colors were already Red and Yellow and they didn’t want to part ways from that so I just decided to bring down the red a bit from their existing and added a burgundy to the color palette for more use.
This was a fun logo to design and come up with. This logo did not win the contest, because it is just “not what the client was looking for”. If I showed you the logo they chose, you would be just as offended as I was. But, I moved on and life is good because it makes for a good story to tell as well as a clean portfolio piece. Let me know your thoughts on this one in the comments section! Thanks.